- To advertise films.
- To give information about certain films.
- To display/celebrate awards and achievement.
- To build a relationship with fans - fan interaction.
- To provide information about a company, including background information.
- To provide contact details.
- To give information about the latest developments - schemes/projects.
- To provide 'fan-zine' information for films - clips, photos, blog posts.
- To provide an archive/catalogue of previous projects.
- General marketing and publicity.
Evaluation of the Working Title Website
- The homepage includes five advertisements of five films which are at the top of the page so are noticed first when the user gets on to the website because they almost take up the whole of the top part of the page. This is ideal in order to promote the films well as the advertisements are quite eye-catching through the use of their bold fonts, colours, and large-scale images.
- Further down, the homepage includes images and information about another five films but there is only a minimum amount of key information so the users aren't put off reading it. If they do want to read further there are links beneath.
- On the left-hand side of the homepage there is a column which shows the latest news and links to further reading of a particular subject. This is useful because the users are able to quickly scan the information without losing too much time and if they want to read further they can simply click on the link.
- The 'Films' page, in my opinion, looks too simplistic as the first impression I got when I first clicked on to the page was that it looks quite dull. Perhaps the colour scheme should be changed in order for it to look more attention-grabbing and the fonts could be made bigger and bolder. However, on the positive side it's easy to navigate on this page as it isn't crowded with lots of information so things are able to be found easily.
- By clicking on the images to view the trailers on the 'Trailers' page is quite unique as when you hover over an image the name of the film appears. But it could be quite time-consuming to find a trailer for a particular film because you would have to hover over all the images in order to be able to find the required film trailer, as you can't always tell what film you are looking for through the images.
- The 'News' page is quite effective as it simply lists the news articles. In addition, there is a news archive on the top-left of the page so you can look at news from previous years. Also, you can filter the search in order to be able to find the article quickly as there are drop-down menus as to whether if you want to look at old news or theatre news, etc.
- There are features on the website, making it entertaining and interactive for the users, such as the 'Dilemma Solver', which is based on 'Bridget Jone's Diary', and 'Matching Pairs', which is a game based on 'Mr Bean's Holiday'.
- An option for users to subscribe to Working Title's newsletter by entering their email address is available. This is ideal if a person is interested in Working Title productions as it saves them from going on to the website every time they want to read about the news and other subjects to do with Working Title.
- A search bar is displayed in the top-right corner of every page. I think this could be bigger for the users to easily notice as users' attention is usually directed to the main information which is displayed in the middle of the page. Therefore, if the search bar is bigger they can just type in what they are looking for straight away so that the results are broken down to their particular search.
- When I went on to the 'Production page' for 'Billiot Elliot: The Musical', the way to view the images is quite efficient because if you click on one image you can just simply click on the left or right arrow to view the next images. Whereas on other websites I've found that you have to keep clicking off an image and on to the next image to view it. This is quite time-consuming but the Working Title's website loads images quickly in a clear, large-scale, professional format.
